Factors Associated with Spa Tourists’ Satisfaction

نویسندگان

چکیده

Most spas are surrounded by beautiful natural environments, so these facilities contribute to sustainable economic development and their guests national local tourists with a high average stay. This study has the objective of analyzing factors associated level satisfaction profile spa in Andalusia, southern Spain. The methodology used was quantitative based on stratified cross-sectional survey. Each stratum spa, population 53,231 users per year, whose final sample included 725 users. results found were that Andalusian is predominantly female, over 56 years old, retired incomes below one thousand euros. its above accommodation, restaurants, public roads environment most clients would recommend it others [92.4%] express intention return [63.6%] which indicates show very customer loyalty. limitation being research carried out Andalusia could be complemented future qualitative experts. presents contributions for companies since they develop strategies attract younger profiles activities, prices, or spaces more appropriate needs seek conditions increase segments. original this shows real tourist surveys conducted at each face-to-face researcher response rate 98%.

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ژورنال

عنوان ژورنال: Mathematics

سال: 2021

ISSN: ['2227-7390']

DOI: https://doi.org/10.3390/math9040332